Shanghai Disney Resort Privacy Policy

Last Modified: September 2, 2016

This privacy policy describes the treatment of information provided or collected on the sites where this privacy policy is posted. It also explains the treatment of information provided or collected on applications we make available on third-party sites or platforms if disclosed to you in connection with use of the application. We follow this privacy policy in accordance with local law in the places where we operate.

  1. Types of Information We Collect
  2. How We Collect Your Information
  3. Use of Your Information by SHDR and The Walt Disney Family of Companies
  4. Sharing Your Information with Other Companies
  5. Your Controls and Choices
  6. Data Security, Integrity and Retention
  7. Data Transfers, Storage and Processing Globally
  8. Changes to this Privacy Policy
  9. Comments and Questions
1. Types of Information We Collect
We may collect the following categories of information, which may include personal information:
  • Registration information you provide when you create an account, including your given name and family name, country of residence, gender, date of birth, email address, mobile device phone number, username and password
  • Transaction information you provide when you request information or purchase a product or service from us, whether on our sites or through our applications, including, for example, your postal address, mobile device or other telephone number, Government ID number or Passport/Travel Document ID number, and payment information
  • Information you provide in public forums on our sites and applications
  • Information sent either one-to-one or within a limited group using our message, chat, post or similar functionality, where we are permitted by law to collect this information
  • Information you provide to us when you use our sites and applications, our applications on third-party sites or platforms such as social networking sites, or link your profile on a third-party site or platform with your registration account
  • Location information when you visit our sites or use our applications, including location information either provided by a mobile device interacting with one of our sites or applications (including through beacon technologies), or associated with your IP address, where we are permitted by law to process this information
  • Usage, viewing and technical data, including your device identifier or IP address, when you visit our sites, use our applications on third-party sites or platforms or open emails we send

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2. How We Collect Your Information
  • We collect information you provide to us when you request products, services or information from us, register with us, participate in public forums or other activities on our sites and applications, respond to customer surveys, or otherwise interact with us. Please keep in mind that when you provide information on a third-party site or platform (for example, via our applications), the information you provide may be separately collected by the third-party site or platform. The information we collect is covered by this privacy policy and the information the third-party site or platform collects is subject to the third-party site or platform’s privacy practices. Privacy choices you have made on the third-party site or platform will not apply to our use of the information we have collected directly through our applications.
  • We collect information through technology, such as cookies, Flash cookies and Web beacons, including when you visit our sites and applications or use our applications on third-party sites or platforms.

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3. Use of Your Information by SHDR and The Walt Disney Company Family of Companies
Shanghai International Theme Park Company Limited (上海国际主题乐园有限公司) and Shanghai International Theme Park Associated Facilities Company Limited (上海国际主题乐园配套设施有限公司) (both companies are collectively referred to as “SHDR”) collect and control the personal information gathered and collected on the sites where this Privacy Policy is posted, and SHDR is the Data Controller as defined in the Privacy Policy where this Privacy Policy is posted.
We may use and share your information, including personal information, with The Walt Disney Family of Companies (in China or overseas) for the purposes stated in this Privacy Policy. SHDR and The Walt Disney Family of Companies, where they perform services on behalf of the data controller(s) (as a data processor) and, unless prohibited under applicable law, for use on their own behalf (as a data controller), may have access to your information for the following purposes:
  • Provide you with the products and services you request
  • Communicate with you about your account or transactions with us and send you information about features on our sites and applications or changes to our policies
  • Consistent with local law and choices and controls that may be available to you:
    • Send you offers and promotions for our products and services or third-party products and services
    • Send you promotional materials and conduct direct marketing via emails, short messages or other means in relation to our products and services, either alone or in conjunction with products/services offered by our affiliates or business partners.
    • Personalize content and experiences
    • Provide you with advertising based on your activity on our sites and applications and on third-party sites and applications.
  • Optimize or improve our products, services and operations
  • Detect, investigate and prevent activities that may violate our policies or be illegal

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4. Sharing Your Information with Other Companies
We will not share your personal information outside SHDR and The Walt Disney Family of Companies except in limited circumstances, which may include:
  • When you allow us to share your personal information with another company, such as:
    • Electing to share your personal information with carefully selected companies so that they can send you offers and promotions about their products and services or co-branded products and services, such as co-branded credit cards
    • Directing us to share your personal information with third-party sites or platforms, such as social networking sites
Please note that once you allow us to share your personal information with another company, the information received by the other company becomes subject to the other company’s privacy policies.
  • When companies perform services on our behalf, or facilitate our business processes, like package delivery, customer service, and application hosting platforms. In such cases, these companies are prohibited from using your personal information for purposes other than those requested by us or required by law.
  • When we share personal information with third parties in connection with the sale of a business, to enforce our Terms of Use or rules or those of our partners or service providers, to ensure the safety and security of our guests and third parties, to protect our rights and property and the rights and property of our guests and third parties, to prevent fraud, to comply with legal process or in other cases if we believe in good faith that disclosure is required by law
  • Please note, that our sites and applications may contain links to, or functionality (such as maps) provided by, other sites not owned or controlled by us and we are not responsible for the privacy practices of those sites. We encourage you to be aware when you leave our sites or applications and to read the privacy policies of other sites that may collect your personal information.

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5. Your Controls and Choices
We provide you the ability to exercise certain controls and choices regarding our collection, use and sharing of your information. In accordance with local law, your controls and choices may include:
  • You may correct, update and delete your registration account
  • You may change your choices for subscriptions, newsletters and alerts
  • You may choose whether to receive from us offers and promotions for our products and services, or products and services that we think may be of interest to you
  • You may choose whether we share your personal information with other companies so they can send you offers and promotions about their products and services
  • You may request access to the personal information we hold about you and that we amend or delete it
You may exercise your controls and choices, or request access to your personal information, by contacting Guest Services, or following instructions provided in communications sent to you. Please be aware that, if you do not allow us to collect personal information from you, we may not be able to deliver certain products and services to you, and some of our services may not be able to take account of your interests and preferences. If you have questions regarding the specific personal information about you that we process or retain, please contact Guest Services.

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6. Data Security, Integrity and Retention
The security, integrity and confidentiality of your information are extremely important to us. We have implemented technical, administrative and physical security measures that are designed to protect guest information from unauthorized access, disclosure, use and modification. From time to time, we review our security procedures to consider appropriate new technology and methods. Please be aware though that, despite our best efforts, no security measures are perfect or impenetrable. We will retain your personal information for the length of time needed to fulfill the purposes outlined in this privacy policy unless a longer retention period is required or permitted by law.

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7. Data Transfers, Storage and Processing Globally
We operate globally and may transfer your personal information to individual companies of The Walt Disney Family of Companies or third parties in locations around the world for the purposes described in this privacy policy. Your personal information may also be stored outside the territory of PRC, for example, we may transfer your personal information to data storage providers located overseas, to companies of The Walt Disney Family of Companies. The location where your personal information will be stored may change from time to time. Wherever your personal information is transferred, stored or processed by us, we will take reasonable steps to safeguard the privacy of your personal information. Additionally, when using or disclosing personal information transferred from the European Union, we abide by the Safe Harbor Principles as set forth by the U.S. Department of Commerce, use standard contract clauses approved by the European Commission, adopt other means under European Union law for ensuring adequate safeguards, or obtain your consent. We also apply the substantive requirements of the Safe Harbor Principles when transferring personal information from Australia.

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8. Changes to this Privacy Policy
From time to time, we may change this privacy policy to accommodate new technologies, industry practices, regulatory requirements or for other purposes. When we change the privacy policy, a notice will be posted on our website along with the updated privacy policy. Your continued use of our websites or apps will constitute consent to our updated Privacy Policy.

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9. Comments and Questions
For further information or enquiries regarding your personal information (including requesting access to or correction of your personal information or making a privacy complaint), please contact our Disney Reservation Center at 400-1800000 (China) or +86-21-3158-0000 (all other countries).We will reply your enquiries or complaint in due course upon receipt.

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Definitions

Application. Application means a program or service operated by us (or on our behalf) that may be displayed on various online, mobile or other platforms and environments, including those operated by third parties, which permits us to interact directly with our guests.

Data Controller. Shanghai International Theme Park Company Limited (上海国际主题乐园有限公司) and Shanghai International Theme Park Associated Facilities Company Limited (上海国际主题乐园配套设施有限公司) (both companies are collectively referred to as “SHDR”) collect and control the personal information gathered and collected on the sites where this Privacy Policy is posted, and SHDR is the Data Controller as defined in the Privacy Policy where this Privacy Policy is posted.

Data Processor. A data processor is a person or entity that processes personal information on behalf of a data controller (or data controllers) and is permitted to perform data processing only as directed by the data controller(s).

IP Address. An IP address is associated with the access point through which you enter the Internet, and is typically controlled by your Internet Service Provider (ISP), your company, or your university. We may use IP addresses to collect information regarding the frequency with which our guests visit various parts of our sites and applications, and we may combine IP addresses with personal information.

Notice. Notice may be by email to you at the last email address you provided us, by posting notice of such changes on our sites and applications, or by other means, consistent with applicable law.

Personal information. Personal information means information that identifies (whether directly or indirectly) a particular individual, such as the individual’s name, postal address, email address and telephone number.

Public Forums. Our sites and applications may offer message boards, conversation pages, blogs, chat rooms, social community environments, profile pages, and other forums that do not have a restricted audience. If you provide personal information when you use any of these features, that personal information may be publicly posted and otherwise disclosed without limitation as to its use by us or by a third party. To request removal of your personal information from a public forum on one of our sites or applications, please contact Guest Services.

The Walt Disney Family of Companies. The Walt Disney Family of Companies refers to The Walt Disney Company and its subsidiary and affiliated entities, which offer their products and services under various brand names. These companies engage in a number of businesses, including theme parks and travel, motion pictures and television, publishing, consumer products and interactive services. The Walt Disney Company brands include, among others, the following:

  • ABC
  • Babble
  • Club Penguin
  • Disney
  • Disney Pixar
  • ESPN
  • Hollywood Records
  • Lucasfilm
  • Marvel
  • Muppets
  • Playdom
  • Spoonful
  • Star Wars

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