Reservation Requirements
Shanghai Disney Resort is currently in a reservation phase that requires all guests, including Shanghai Disneyland Annual Pass holders and infants under 3 years old or under 1.0 meter in height, to make a reservation by submitting their visitation date and personal information to obtain a Shanghai Disneyland Reservation QR Code prior to their arrival at the park’s Main Entrance (Please note, Crystal Annual Pass holders must make a reservation in accordance with the Crystal Annual Pass Reservation Rules and Procedures). Click here for more details.
Shanghai Disney Resort is operating normally with enhanced health and safety measures in place. However, if you have purchased a dated ticket or have booked a room at one of the resort hotels, and your plans have changed due to the latest COVID-19 situation, please contact your original ticket purchase channel to arrange ticket changes or refund, or send your enquiries via email to shdr.yuding@disney.com or shdr.yuding07@disney.com, and you will be contacted by a representative from the resort to provide necessary support.

Disney Standby Pass
Get a Disney Standby Pass to help reduce wait times and arrange your park visit with ease with a tap of your finger!
Disney Standby Pass is an innovative free online reservation tool launched by Shanghai Disney Resort to help guests reduce physical wait time in attraction queues, and enhance the overall park experience. The specific dates, time periods, attractions and entertainment whereby Disney Standby Pass applies will be adjusted based on operational needs. Please tap on “Get Standby Pass” under “Make Plans” on the App homepage to see more details.
Friendly Reminder - November 29, 2021
Reservation Requirements
Shanghai Disney Resort is currently in a reservation phase that requires all guests, including Shanghai Disneyland Annual Pass holders and infants under 3 years old or under 1.0 meter in height, to make a reservation by submitting their visitation date and personal information to obtain a Shanghai Disneyland Reservation QR Code prior to their arrival at the park’s Main Entrance (Please note, Crystal Annual Pass holders must make a reservation in accordance with the Crystal Annual Pass Reservation Rules and Procedures). Click here for more details.
Shanghai Disney Resort is operating normally with enhanced health and safety measures in place. However, if you have purchased a dated ticket or have booked a room at one of the resort hotels, and your plans have changed due to the latest COVID-19 situation, please contact your original ticket purchase channel to arrange ticket changes or refund, or send your enquiries via email to shdr.yuding@disney.com or shdr.yuding07@disney.com, and you will be contacted by a representative from the resort to provide necessary support.

Disney Standby Pass
Get a Disney Standby Pass to help reduce wait times and arrange your park visit with ease with a tap of your finger!
Disney Standby Pass is an innovative free online reservation tool launched by Shanghai Disney Resort to help guests reduce physical wait time in attraction queues, and enhance the overall park experience. The specific dates, time periods, attractions and entertainment whereby Disney Standby Pass applies will be adjusted based on operational needs. Please tap on “Get Standby Pass” under “Make Plans” on the App homepage to see more details.
Pricing Rate Adjustment for Shanghai Disneyland Admission Effective January 9, 2022. See details
Welcome to Shanghai Disney Resort Official Website! Our Privacy Policy has been updated. Please read it carefully.
Public Notice - November 29, 2021
Pricing Rate Adjustment for Shanghai Disneyland Admission Effective January 9, 2022. See details
Welcome to Shanghai Disney Resort Official Website! Our Privacy Policy has been updated. Please read it carefully.

Shanghai Disney Resort Privacy Policy

Last Modified: Oct 29, 2021

SCOPE OF THIS PRIVACY POLICY

This privacy policy describes the treatment of personal information provided or collected on the sites and applications where this privacy policy is posted, whether on our digital properties or on applications we make available on third-party sites or platforms.

This privacy policy also describes treatment of personal information collected by us through offline methods such as purchase of tickets or use of other services by guests at Shanghai Disney Resort. We follow this privacy policy in accordance with applicable laws in the places where we operate. In some cases, we may provide additional data privacy notices specific to certain products, practices, or regions. Those terms are to be read in conjunction with this policy.

Please keep in mind that when you provide information to us on a third-party site or platform (for example, via our applications), the information you provide may be separately collected by the third-party site or platform. The information that we collect is covered by this privacy policy, and the information that the third-party site or platform collects is subject to the third-party site or platform’s privacy practices. Privacy choices you have made on the third-party site or platform will not apply to our use of the information we have collected directly through our applications. Please also keep in mind that our sites and applications may contain links to other sites not owned or controlled by us and we are not responsible for the privacy practices of those sites. We encourage you to be aware when you leave our sites or applications and to read the privacy policies of other sites that may collect your personal information.

  1. WHO WE ARE
  2. TYPES OF INFORMATION WE COLLECT AND HOW WE COLLECT IT
  3. PERMISSIONS
  4. USE OF YOUR INFORMATION BY SHANGHAI DISNEY RESORT
  5. SHARING, ENTRUSTED PROCESSING OR PUBLIC DISCLOSURE OF YOUR INFORMATION
  6. THIRD-PARTY SERVICES
  7. YOUR CONTROLS AND CHOICES
  8. CHILDREN’S PRIVACY
  9. DATA SECURITY, INTEGRITY, AND RETENTION
  10. CROSS-BORDER DATA TRANSFERS
  11. CHANGES TO THIS PRIVACY POLICY
  12. COMMENTS AND QUESTIONS
  13. DEFINITIONS
1. WHO WE ARE
Shanghai International Theme Park Company Limited (上海国际主题乐园有限公司) and Shanghai International Theme Park Associated Facilities Company Limited (上海国际主题乐园配套设施有限公司) (collectively referred to as “SHDR”or “we”) will be the personal information processors for your information.

2. TYPES OF INFORMATION WE COLLECT AND HOW WE COLLECT IT
We collect two basic types of information – personal information (as defined in this privacy policy) and non-personal information (as defined in this privacy policy). We may collect the following categories of information under the circumstances as below (any sensitive personal information is highlighted in bold):
Registration: You may register a Disney account through the Shanghai Disney Resort Official Website (“SHDR Site”), Shanghai Disney Resort Official App (“SHDR App”), the Shanghai Disney Resort Official WeChat account and Shanghai Disney Resort WeChat Mini-programs (collectively “SHDR WeChat Platform”).
  • When you register an account through the SHDR Site or SHDR App, we will collect your mobile number in order to validate your identity and we get a confirmation from you that you are at age of 18 or above. You may choose to voluntarily provide us with additional information, including your date of birth, name, country / region of residence, email address, and communication preferences, to enable us to have personalized communications with you, send you customized services and benefits (for example, birthday promotions), and conduct data analysis and provide custom features for you.
  • When you use the SHDR WeChat Platform, WeChat will provide us with your WeChat nickname, profile picture, gender and region. When you register an account through the SHDR WeChat Platform, we will collect your mobile number, in order to validate your identity and get a confirmation from you that you are at age of 18 or above. With your SHDR WeChat account, you may choose to voluntarily provide us with additional information, including your date of birth, name, email address, country/region of residence, residence at city level, and communication preferences, for us to better understand you and provide relevant services to you to suit your needs.
Browsing SHDR Site, SHDR App or SHDR WeChat Platform: When you browse the SHDR Site, SHDR App or SHDR WeChat Platform without registering or logging in to your Disney account, to comply with our legal obligations, we will collect certain network log information, such as your device model, operating system, your browsing and clicking history, and date and time of operation. If you log in to your Disney account, we will also collect your activity information about your use, and the use by any person(s) you authorize through your account, of our sites and applications, such as the content you view or post, how often you use our services, and your preferences, and network logs information as required by law.

Purchase/use of our services: We collect the following information (either online or offline) when you request to purchase products, services, or information from us. For example:
  • Buy tickets or Annual Passes: When you buy tickets or Annual Passes for Shanghai Disneyland, we will collect your name, Government ID number (such as ID Card number or passport number), mobile number or email address.
  • Buy Disney Premier Access, the Early Park Entry Pass or other benefits: When you buy the Disney Premier Access, the Early Park Entry Pass or other benefits (including but not limited to the Disney Concierge Services, Disney Premier Tour), we will collect your name, Government ID number, mobile number or email address.
  • Booking hotel: When you book our hotel, we will collect your name, mobile number or email address.
  • Payment: If you make payments through SHDR Site, SHDR App or SHDR WeChat Platform, we will collect your transaction and consumption records, WeChat Open ID or Alipay de-identified account information.
  • Using map search services: When you are using the “map search” function in the SHDR App, we will collect your geographical location data, so that we may present to you the nearest recreation facilities and services, and you may at any time turn off the authorization for geographical location data and refuse to provide such information, without affecting your use of our other services.
  • Annual Passes redemption: To redeem your Shanghai Disneyland Annual Pass in the SHDR App (“Online Redemption”), you will need to provide necessary identity information (including your name, your Government ID number, your age details for verifying your eligibility to use certain services and a photo of your Government ID) and take and submit a profile photo via SHDR App. We will utilize facial recognition technology to verify your identity by comparing such profile photo against your photo on your Government ID. We will not store the photo of your Government ID once your identity has been verified. You also have the option for Online Redemption of the Annual Pass for your child under the age of 18. When you redeem Annual Pass for your child, you will be asked to manually input the child’s name, Government ID number (including your child’s age details for verifying your child’s eligibility to use certain services), and take and submit a profile photo of your child. The personal information you provide to us, including name, Government ID Number and profile photo of you and/or your child, will be stored and linked to the Annual Pass redeemed and used to confirm identity when you or your child enters Shanghai Disneyland. You may also choose to go to the Shanghai Disneyland in person with your Government ID and other documents required by us to redeem your Annual Pass onsite.
  • Facial recognition park entry for Annual Pass holder: Further, when you, as an Annual Pass holder, opt in to facial recognition park entry in the SHDR App to enjoy convenient park entry for yourself or your child under the age of 18, you will need to take and upload to the SHDR App a profile photo of yourself or your child, as applicable. This photo will be stored and will only be used for park entry purpose. Once opted in to facial recognition park entry, you / your child can enter the Shanghai Disneyland through the designated facial recognition lanes. The facial recognition system installed in the turnstiles of the designated facial recognition lanes will capture your/your child’s facial images and we will utilize facial recognition technology to verify your/your child’s identity by comparing such photo taken at the turnstiles against your/your child’s profile photo previously uploaded during opt-in in the SHDR App. The photo taken at the turnstiles in the designated facial recognition lanes will only be used for park entry purpose and will be deleted from the facial recognition system at the end of the day of such photo capturing. If you choose not to opt in to facial recognition park entry, the Annual Pass can still be used for you to access Shanghai Disneyland normally. However, the facial recognition system in the facial recognition lanes may still capture your facial images if you choose to walk through such lanes (but all photos will be deleted at the end of the day of such photo capturing).
  • WIFI services: If you choose to use WIFI services provided at Shanghai Disneyland, then we will collect the MAC address of your device and your mobile number for complying with the relevant legal requirements.
  • Hotline /Email services: If you choose to make ticket booking, hotel or catering booking, consultation, complaint or reservation of certain products or services (such as Disney Concierge Service, Disney Premier Tour, Disney Fairy Tale Wedding, etc.) via our hotline or email services, you may need to provide relevant personal information according to the services you request for or for us to verify your identity, for example, your email address, name, mobile number or Government ID Number. If you choose to use our hotline services, we will also need to record the conversations in our hotlines for services quality assurance, internal training, public security protection and other directly related purpose.
  • Other Shanghai Disney Resort Services:When you are in Shanghai Disney Resort, we will provide you with various types of services. In order to identify your identity and provide you with certain services (such as park re-entry, Disney Premium Access, Disney Standby Pass service), we will take a photo of you at the turnstile of the Shanghai Disneyland. We have installed multiple cameras in the Shanghai Disney Resort for public security purpose, therefore, when you enter the park, you will enter the recording area and you may be taken photos or recorded videos by such cameras. But such information will not be used for any purpose other than safeguarding public security. We will also collect your personal information as necessary for providing hotel service and other ancillary services such as luggage deposit and vehicle parking services.
Feedback and Guest Survey: You may submit feedback in our visitor survey or interact with us through other means. If you choose to participate in the guest survey, you may voluntarily provide us with your personal information such as your gender, nationality, mobile number, email address, residence, education background, family income range or age range of your children.

Marketing service: If you choose to receive promotions and other relevant information from SHDR and/or The Walt Disney Family of Companies, we will send you promotions, products and services from SHDR and/or The Walt Disney Family of Companies, as well as recommendation of contents that you may be interested in via email or SMS. You may choose to opt out of such marketing messages at any time.

Cookies and Plug-ins: We collect information through a variety of technologies, such as cookies, Flash cookies, pixels, tags, software development kits (“SDK”), application program interfaces, and Web beacons, including when you visit our sites and applications or use our applications on third-party sites or platforms using one or more devices, whether or not you are logged in or registered. When you are using our application or site, we may collect information on your device model, operating system, non-fixed device identifier, login IP address, and cache of your browsing and clicking history using cookies or similar technology, in order to review your network environment. Through cookies, we may identify you when you visit our site, constantly improve our site to make it more user-friendly and make adjustments to our site based on your need. You may also change the settings of your browser to deny the use of cookies on our site, but this may affect your use of certain functions of our site.

Third party cooperation: We acquire information from other trusted sources to update or supplement the information you provided or we collected automatically, such as when we use third party courier services and need to verify postal address information, or when you book the tickets of Shanghai Disneyland or hotels from third party travel providers, such service providers will transfer your personal information to us. Applicable laws may require that you authorize the third party to share your information with us before we can acquire it.

Ad-hoc activities: If you choose to participate in our ad-hoc activities (such as lucky draw), we will collect necessary personal information relevant to such activities from you, for example, your name, email address, mobile number, mailing address and/or your children’s information. The specific types of personal information to be collected will depend on the specific requirement for each activity.

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3. PERMISSIONS
If you use SHDR App, in order to collect your personal information as provided above, we will need to access certain permissions of your device as listed out below.

Notification: In order to inform you of information related to the services we provide in a timely manner, we will ask for notification permission. If you use an iOS device to open SHDR App, We will ask for permission of notification when you open it for the first time, if you refuse such request, SHDR App will not be able to provide in-App notifications to you; if you use an Android device to open SHDR App, we will pop-up a window to remind you that SHDR App will send you in-App notifications when you open it for the first time, if you do not want to receive such notification, you may select the notification off option;

Location information: We will ask for permission of the location information when you first launch SHDR App, so that we can present to you the nearest recreation facilities and services and send notification by your location, and you may at any time turn off the authorization for geographical location data and refuse to provide such information, if you refuse to provide your location data, you can still review the park’s map information;

Recognition and log-in: We will ask for permission of Touch ID/Face ID for the purpose of quick login if you use an iOS device to launch SHDR App. You may refuse or turn off such permission and use regular login at any time;

Camera: We will ask for permission of the camera when you use SHDR App to scan a QR Code for ticket linking. If you refuse to grant such permission, you will need to manually input the ticket ID to link your ticket with your SHDR account. We will ask for permission of the camera when you choose to take the profile photo for yourself or your child for redemption of an Annual Pass or to opt in to facial recognition park entry; if you refuse to grant such permission, you will not be able to take a profile photo and therefore, you will not be able to redeem an Annual Pass or opt in to facial recognition park entry in SHDR App;

Album: We will ask for permission of album storage when you download pictures from the SHDR App for the purpose of enabling you to save such pictures in the album of your mobile phone. If you refuse to grant such permission, you will not be able to download pictures from the SHDR App.

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4. USE OF YOUR INFORMATION BY SHANGHAI DISNEY RESORT
SHDR is the personal information processor for your information collected on the sites and applications where this privacy policy is posted and also personal information collected by us through offline methods at the Shanghai Disneyland Resort. Consistent with applicable laws and choices and controls that may be available to you, we may use information collected from you, or from devices associated with you, to:
  • In order to perform the contract with you;
  • Provide you with the experiences, products, and services you request, view, engage with, or purchase;
  • Fulfill obligations as required by applicable laws and regulations, and cooperate with orders and directives of courts and regulatory authorities;
  • Communicate with you about your account or transactions with us and send you information or request feedback about our products or services or changes to our policies;
  • Send you offers and promotions for our products and services or third-party products and services;
  • Personalize content and experiences;
  • Provide you with targeted advertising based on your activity on our sites and applications and on third-party sites and applications;
  • Operate, understand, optimize, develop, or improve our sites, applications, products, services and operations, including by using guest survey research and analytics tools;
  • Detect, investigate and prevent activities that may violate our policies or be illegal; and
  • Protect our legitimate interests or public interests, for example, for the purpose of pandemic control, unless there is a good reason to protect the individual’s personal information that overrides those legitimate interests.

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5. SHARING, ENTRUSTED PROCESSING OR PUBLIC DISCLOSURE OF YOUR INFORMATION
5.1 Sharing Your Information

We will not share your personal information with a third party except in limited circumstances, including:
  • We may share your personal information as required by laws and regulations or as required by administrative or judicial authorities, or otherwise to perform our statutory duties or obligations;
  • We may share your personal information to respond to public health emergencies, or to protect the life, health and property security of natural persons in an emergency;
  • We may share your personal information which has been voluntarily disclosed by you to the public or other personal information that have been lawfully disclosed to the public;
  • when we provide your personal information with third parties in connection with merger, division, dissolution, bankruptcy, the sale of a business;
  • With your prior authorization: When you allow us to share your personal information with another company, such as:
    • Sharing your personal information with The Walt Disney Family of Companies and/or its affiliated companies;
    • Electing to share your personal information with carefully selected companies so that they can provide you with their products and services or send you offers and promotions about their products and services;
    • Directing us to share your personal information with third-party sites or platforms, such as social networking sites.
Please note that once we share your personal information with another company, the information received by the other company is controlled by that company and becomes subject to the other company’s privacy practices.

5.2 Entrusted Processing of Your Information

In order to provide services for you or effect the aforementioned purposes of use of information, we may entrust our affiliated entities, third-party service providers or partners to process your personal information. When such companies perform services on our behalf, like marketing and advertising, customer service and IT service, these companies are prohibited from using your personal information for purposes other than those requested by us or required by law.

5.3 Public Disclosure of Your Information

We will not publicly disclose your personal information without your consent except in limited circumstances, including:
  • We may publicly disclose your information as required by laws and regulations or as required by administrative or judicial authorities, or otherwise to perform our statutory duties or obligations;
  • We may publicly disclose your information where it is necessary to respond to public health emergencies, or to protect the life, health and property security of natural persons in an emergency.

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6. THIRD-PARTY SERVICES
To provide and improve our online services, SHDR App has embedded third-party SDKs, which assist us in providing better services to you. Security measures (such as encryption) have been taken for information transmission to such SDKs. The privacy practices shall be referred to in the privacy policy of such third parties and such third parties will be liable for the security of your personal information collected by them. For detailed information about such SDKs and plug-ins, please refer to SDK and Plug-in.

To enhance your experiences, we also cooperate with third parties to provide you with certain services in Shanghai Disney Resort, such as power bank rental service and locker service. Under such circumstances, the third-party service providers will collect and process your personal information. The information that we collect is covered by this privacy policy, and the information that the third-party sites or platforms collect is subject to the third-party sites or platforms’ privacy practices.

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7. YOUR CONTROLS AND CHOICES
We provide you the ability to exercise certain controls and choices regarding our collection, use and sharing of your information. In accordance with applicable laws, your controls and choices may include:

7.1 Access, copy, correct supplement and delete your personal information

You may access, copy, correct and supplement or delete your personal information, and you may change your choices for subscription, newsletters and alerts. If you log into SHDR Site, you may enter your sign up page and modify relevant sections by clicking on the “Welcome” button on the home page; if you log into SHDR App, you may enter your personal page and modify the relevant section by clicking on the “Personal information” button; if you log into the SHDR WeChat Platform, you may click “Settings” (the gear button on the right side of your nickname) and access or edit your personal information. You may also contact us by hotline 400-180-0000 (mainland China) or +86-21-3158-0000 (all other countries/regions) to exercise your right to access, copy, correct, supplement or delete your personal information;

7.2 Manage your message notifications

You may choose whether to receive offers and promotions for our products and services from us, or products and services that we think may be of interest to you. If you log into SHDR Site, you may enter your personal page and manage your email and text notifications by clicking “Disney Communications”; if you log into SHDR App or SHDR WeChat Platform, you may enter your personal page and manage your text notifications by clicking “Communication Preferences”. Under both circumstances, you may choose whether to receive offers and promotions from SHDR and whether to receive offers and promotions from The Walt Disney Family of Companies.

7.3 Change the scope of your authorization or withdraw your authorization
  • You may contact us at any time to withdraw your authorization and consent, including but not limited to opting out of facial recognition park entry;
  • You may deregister your account on SHDR Site, SHDR App or SHDR WeChat Platform in the account settings at any time, and we will delete such an account as soon as practicable. No matter if you log into the SHDR Site, SHDR App or SHDR WeChat Platform, you may enter your personal page and click “Account Settings-Delete Account”. You will be asked to enter your password or verify the PIN code and confirm to proceed. The deregistration of the account will result in an irrevocable removal of all of your user data and account information; provided that in specific cases, such as if reasonably necessary for the performance of our statutory obligations or for dispute resolution, we will retain your information in the back end for the period necessary to achieve such purposes after the deregistration of a user account. In addition, once deregistered, you will not be able to redeem or use via SHDR Site, SHDR App or SHDR WeChat Platform certain products or services (including without limitation the Disney Standby Pass, coupons, the Early Park Entry Pass, the Disney Concierge Services or the Disney Premier Access) obtained or purchased by you (for details, please contact 400-1800000 (mainland China) or +86-21-3158-0000 (all other countries/regions)).
  • Please be aware that if you do not allow us to collect personal information from you or you withdraw your consent or request for deleting your account, we may not be able to deliver certain experiences, products, and services to you, and some of our services may not be able to take account of your interests and preferences. If collection of personal information is mandatory, we will make that clear at the point of collection so that you can make an informed decision whether to participate.
  • If you have questions about the specific personal information about you that we process or retain, and your rights regarding that personal information, please contact the Disney Reservation Center at 400-1800000 (mainland China) or +86-21-3158-0000 (all other countries/regions) and we will reply to you within 15 working days from receipt of such an inquiry.

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8. CHILDREN’S PRIVACY

8.1 SHDR Site, SHDR App and SHDR WeChat Platform are age-gated so they are not available for use by children, and we do not knowingly collect personal information from children in connection with those features. When we intend to collect personal information of children, we ensure that we follow these principles including:
  • Disclosing our information practices with regard to children, including the types of personal information of children we may collect, the uses to which we may put that information, and whether and with whom we may share that information;
  • To the extent required by applicable laws, obtaining consent from guardians for the collection of personal information of their children;
  • Limiting our collection of personal information of children to no more than is reasonably necessary to provide our services, for example, children to participate in an activity, to comply with legal requirements or to achieve other legitimate purposes under the law; and
  • Giving guardians access or the ability to request access to personal information of their children that we have collected and the ability to request that the personal information be corrected, supplemented or deleted according to law.
8.2 We will collect children’s personal information from when:

  • a guest redeems Annual Pass for his or her child, he or she will need to provide the name, Government ID number and take and submit to us a photo of such child for the purpose of identity verification for the Annual Pass; and the user opts in to Facial Recognition park entry for his or her child, he or she will need to take and submit to us a photo of such child for the purpose of park entry;
  • a guest applies for ad hoc activities for his or her child, for example, if a guest would like his or her child to participate in Disney Inspiration Run, we will collect the name, Government ID number, gender and date of birth of such child;
  • a guest applies for complimentary vouchers, ticket refund, emergency healthcare service or other relevant services for his or her child, we will collect necessary and relevant personal information of such child. The specific types of personal information will depend on the specific circumstance of the service;
  • we need such information to protect our legitimate interests or public interests, for example, for the purpose of pandemic control or maintaining public security.
8.3 As a general principle, we do not share, disclose or transfer children’s personal information with/to third parties, expect when the sharing, entrusting, disclosure, or transfer is in compliance with the law or has been consented to by the guardians of the children. Guardians may, by contacting us in accordance with this privacy policy, request us to correct a child’s personal information if finding such personal information collected or stored by us is erroneous or to delete children’s personal information.

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9. DATA SECURITY, INTEGRITY, AND RETENTION
9.1 The security, integrity, and confidentiality of your information are extremely important to us. We have implemented technical, administrative, and physical security measures that are designed to protect guest information from unauthorized access, disclosure, use, and modification. We regularly review our security procedures to consider appropriate new technology and methods. Please be aware that, despite our best efforts, no security measures are perfect or impenetrable.

9.2 We have an emergency plan against network security incidents (including personal information related security incidents) to promptly deal with system bugs, computer viruses, network attacks, network invasions and other security risks. In case of an event with damage to the network security, we will immediately initiate the emergency plan, take relevant remedial measures and report to competent authorities as required by applicable laws and regulations. We will notify you in a timely manner of such event by SMS, telephone, email or such other means of contact as provided by you. If it is difficult for us to notify the users one by one, we will make a public announcement through reasonable and effective means.

9.3 We will retain your personal information for the length of time needed to fulfill the purposes outlined in this privacy policy unless a longer retention period is required or permitted by law, and we will delete or anonymize your personal information upon expiry of that term.

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10. CROSS-BORDER DATA TRANSFER
We operate globally and will comply with legal requirements regarding cross-border data transfer. With your consent we may transfer your personal information to other companies within The Walt Disney Family of Companies or third parties in locations around the world for the purposes described in this privacy policy. Wherever your personal information is transferred, stored or processed by us, we will take reasonable steps to safeguard the privacy of your personal information. These steps may include implementing standard contractual clauses where recognized by law, obtaining your consent, or other lawful means of transferring personal information.

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11. CHANGES TO THIS PRIVACY POLICY
This privacy policy shall come into effect as of the date first written above.

From time to time, we may change this privacy policy to accommodate new technologies, industry practices, regulatory requirements or for other purposes. We will post notice of such changes on our sites and applications, or by other means, consistent with applicable laws. If these changes are material and, where required by applicable laws, we will obtain your consent. By continuing to browsing or use our services at SHDR Site, you consent to our updated privacy policy.

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12. COMMENTS AND QUESTIONS
For further information or enquiries regarding your personal information (including requesting access to, correction or deletion of your personal information or making a privacy complaint), please contact our Disney Reservation Center at 400-1800000 (mainland China) or +86-21-3158-0000 (all other countries/regions). We will reply your enquiries or complaint within 15 working days upon receipt.

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13. DEFINITIONS
APPLICATION
Application means a program or service operated by us (or on our behalf) that may be displayed on various online, mobile, or other platforms and environments, including those operated by third parties, which permits us to interact directly with our guests. The applications referred to in this privacy policy are all the latest versions thereof.

CHILDREN
Children means individuals under 18 years of age.

PERSONAL INFORMATION PROCESSOR
SHDR collects and processes the personal information collected on the site and applications where this privacy policy is posted and also personal information collected in our offline practices at the Shanghai Disneyland Resort, and SHDR is the personal information processor as defined in the applicable laws or national standards of the People's Republic of China.

IP ADDRESS
An IP address is associated with the access point through which you enter the Internet, and is typically controlled by your Internet Service Provider (ISP), your company, or your university. We may use IP addresses to collect information regarding the frequency with which our guests visit various parts of our sites and applications, and we may combine IP addresses with personal information.

NON-PERSONAL INFORMATION
Non-personal information includes (i) anonymous information that does not directly or indirectly identify, and cannot reasonably be used to identify, an individual guest and (ii) aggregated information about groups or categories of guests, which does not identify and cannot reasonably be used to identify an individual guest.

PERSONAL INFORMATION
Personal information means information related to an identified or identifiable natural person that is recorded electronically or otherwise, excluding anonymized information, such as the individual’s name, postal address, email address, and telephone number. When anonymous information is directly or indirectly associated with personal information, the resulting information also is treated as personal information.

SENSITIVE PERSONAL INFORMATION
Sensitive personal information means personal information, the divulgence, illegal provision or misuse of which may endanger the bodily or property safety or may probably result in damage to personal dignity, which may be composed of information concerning race, religion, political position, personal health and physiological information, financial accounts, location tracking and other data, as well as the personal information of minors under the age of 14. In this privacy policy, sensitive personal information is marked in bold for your attention.

THE WALT DISNEY FAMILY OF COMPANIES
The Walt Disney Family of Companies refers to The Walt Disney Company and its subsidiary and affiliated entities, which offer their products and services under various brand names. These companies engage in a number of businesses, including theme parks and travel, motion pictures and television, publishing, consumer products and interactive services. The Walt Disney Company brands include, among others, the following:
  • ABC Entertainment
  • ABC News
  • Adventures by Disney
  • Aulani, a Disney Resort & Spa
  • Bamtech Media
  • Bindass
  • Buena Vista Catalog Company (including Disney Movie Club)
  • D23 | The Official Disney Fan Club
  • Disney Baby
  • Disney Channels & DisneyNOW
  • Disney Cruise Line
  • Disney Digital Network
  • Disney Family Movies
  • Disney Movie Insiders
  • Disney on Broadway
  • Disney on Ice and Disney Live!
  • Disney PhotoPass Service
  • Disney Rewards Visa Card
  • Disney Vacation Club
  • Disney+
  • Disneyland Paris
  • Disneyland Resort
  • DisneyLife
  • El Capitan Theatre
  • ESPN
  • ESPN CricInfo
  • ESPN Deportes
  • ESPN+
  • FiveThirtyEight
  • Freeform
  • FX Networks
  • Genx Entertainment Limited
  • Hollywood Records
  • Hungama TV
  • Lucasfilm (Star Wars)
  • Marvel
  • Marvel Shop
  • Marvel Digital Comics
  • Muppets
  • Pixar Animation Studios
  • Radio Disney
  • Read Riordan
  • shopDisney
  • The Undefeated
  • 30 for 30 Podcasts
  • United Home Entertainment Private Limited
  • UTV Software Communication Limited
  • Walt Disney Pictures
  • Walt Disney Studios Home Entertainment
  • Walt Disney World Resort

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