Shanghai Disney Resort Privacy Policy

Registration: You may register a Disney account through the Shanghai Disney Resort Official Website (“SHDR Site”), Shanghai Disney Resort Official App (“SHDR App”), the Shanghai Disney Resort Official WeChat account and Shanghai Disney Resort WeChat Mini-programs (collectively “SHDR WeChat Platform”).

When you register an account through the SHDR Site or SHDR App, we will collect your mobile number in order to validate your identity and we get a confirmation from you that you are at age of 18 or above. When you use the SHDR WeChat Platform, WeChat will provide us with your WeChat nickname, profile picture, and region. You may choose to voluntarily provide us with additional information, including your date of birth, name, country/region of residence, residence at city level, email address, and communication preferences, to enable us to have personalized communications with you, send you customized services and benefits (for example, birthday promotions), and conduct data analysis and provide custom features for you.

Browsing SHDR Site, SHDR App or SHDR WeChat Platform: When you browse the SHDR Site, SHDR App or SHDR WeChat Platform without registering or logging in to your Disney account, to comply with our legal obligations and to improve our services through collecting and analyzing users’ behavior, we will collect certain network log information, such as your device manufacturer, device model, Internet access method (Wifi or cellular network), operating system, operating system version, screen size, carrier, device ID(e.g. Android ID, IDFV, etc.), your browsing and clicking history, and date and time of operation. If you log in to your Disney account, we will also collect the above information, your activity information about your use, and the use by any person(s) you authorize through your account, of our sites and applications, such as the content you view or post, how often you use our services, and your preferences, and network logs information as required by law. In order to provide you with relevant special visual effect functions or make sure your device is compatible for certain services, we may collect your device sensor information (e.g., information related to gravity accelerometer, magnetometer, gyroscope and light sensor).If you grant location information permission for SHDR App, we will also collect your location information and may use the statistical information that cannot identify you for data analysis, in order to improve our services.

Purchase/use of our services: We collect the following information (either online or offline) when you request to purchase products, services, or information from us. For example:

• Buy tickets or Annual Passes: When you buy tickets or Annual Passes for Shanghai Disneyland, we will collect your name, Government ID number (such as ID Card number or passport number), mobile number or email address.
• Buy Disney Premier Access, the Early Park Entry Pass or other benefits: When you buy the Disney Premier Access, the Early Park Entry Pass or other benefits (including but not limited to the Disney Concierge Services, Disney Premier Tour), we will collect your name, Government ID number, mobile number or email address.
• Booking hotel: When you book our hotel, we will collect your name, mobile number or email address.
• Payment: If you make payments through SHDR Site, SHDR App or SHDR WeChat Platform, we will collect your transaction and consumption records, WeChat Open ID or Alipay de-identified account information.
• Using map search services: When you are using the “map search” function in the SHDR App, we will collect your geographical location data, so that we may present to you the nearest recreation facilities and services, and you may at any time turn off the authorization for geographical location data and refuse to provide such information, without affecting your use of our other services.
• Annual Passes redemption: To redeem your Shanghai Disneyland Annual Pass in the SHDR App (“Online Redemption”), you will need to provide necessary identity information (including your name, your Government ID number, your age details for verifying your eligibility to use certain services and a photo of your government ID) and take and submit a profile photo via SHDR App. We will utilize facial recognition technology to verify your identity by comparing such profile photo against your photo on your Government ID. We will not store the photo of your Government ID once your identity has been verified. You also have the option for Online Redemption of the Annual Pass for your child under the age of 18. When you redeem Annual Pass for your child, you will be asked to manually input the child’s name, Government ID number (including your child’s age details for verifying your child’s eligibility to use certain services), and take and submit a profile photo of your child. The personal information you provide to us, including name, Government ID Number and profile photo of you and/or your child, will be stored and linked to the Annual Pass redeemed and used to confirm identity when you or your child enters Shanghai Disneyland. You may also choose to go to the Shanghai Disneyland in person with your Government ID and other documents required by us to redeem your Annual Pass onsite.
• Facial recognition park entry for Annual Pass holder: Further, when you, as an Annual Pass holder, opt in to facial recognition park entry in the SHDR App to enjoy convenient park entry for yourself or your child under the age of 18, you will need to take and upload to the SHDR App a profile photo of yourself or your child, as applicable. This photo will be stored and will only be used for park entry purpose. Once opted in to facial recognition park entry, you / your child can enter the Shanghai Disneyland through the designated facial recognition lanes. The facial recognition system installed in the turnstiles of the designated facial recognition lanes will capture your/your child’s facial images and we will utilize facial recognition technology to verify your/your child’s identity by comparing such photo taken at the turnstiles against your/your child’s profile photo previously uploaded during opt-in in the SHDR App. The photo taken at the turnstiles in the designated facial recognition lanes will only be used for park entry purpose and will be deleted from the facial recognition system at the end of the day of such photo capturing. If you choose not to opt in to facial recognition park entry, the Annual Pass can still be used for you to access Shanghai Disneyland normally. However, the facial recognition system in the facial recognition lanes may still capture your facial images if you choose to walk through such lanes (but all photos will be deleted at the end of the day of such photo capturing).
• WIFI services: If you choose to use WIFI services provided at Shanghai Disneyland, then we will collect the MAC address of your device and your mobile number for complying with the relevant legal requirements.
• Hotline /Email services: If you choose to make ticket booking, hotel or catering booking, consultation, complaint or reservation of certain products or services (such as Disney Concierge Service, Disney Premier Tour, Disney Fairy Tale Wedding, etc.) via our hotline or email services, you may need to provide relevant personal information according to the services you request for or for us to verify your identity, for example, your email address, name, mobile number or Government ID Number. If you choose to use our hotline services, we will also need to record the conversations in our hotlines for services quality assurance, internal training, public security protection and other directly related purpose.
• Other Shanghai Disney Resort Services：When you are in Shanghai Disney Resort, we will provide you with various types of services. In order to identify your identity and provide you with certain services (such as park re-entry, Disney Premium Access, Disney Standby Pass service), we will take a photo of you at the turnstile of the Shanghai Disneyland. We have installed multiple cameras in the Shanghai Disney Resort for public security purpose, therefore, when you enter the park, you will enter the recording area and you may be taken photos or recorded videos by such cameras. But such information will not be used for any purpose other than safeguarding public security. We will also collect your personal information as necessary for providing hotel service and other ancillary services such as luggage deposit and vehicle parking services.

Feedback and Guest Survey: You may submit feedback in our visitor survey or interact with us through other means. If you choose to participate in the guest survey, you may voluntarily provide us with your personal information such as your gender, nationality, mobile number, email address, residence, education background, family income range or age range of your children.

Marketing service: If you choose to receive promotions and other relevant information from SHDR and/or The Walt Disney Family of Companies, we will send you promotions, products and services from SHDR and/or The Walt Disney Family of Companies, as well as recommendation of contents that you may be interested in via in-app notifications, email or SMS. You may choose to opt out of such marketing messages at any time.

Cookies and Plug-ins: We collect information through a variety of technologies, such as cookies, Flash cookies, pixels, tags, software development kits (“SDK”), application program interfaces, and Web beacons, including when you visit our sites and applications or use our applications on third-party sites or platforms using one or more devices, whether or not you are logged in or registered. When you are using our application or site, we may collect information on your device model, operating system, non-fixed device identifier, login IP address, and cache of your browsing and clicking history using cookies or similar technology, in order to review your network environment. Through cookies, we may identify you when you visit our site, constantly improve our site to make it more user-friendly and make adjustments to our site based on your need. You may also change the settings of your browser to deny the use of cookies on our site, but this may affect your use of certain functions of our site.

Third party cooperation: We acquire information from other trusted sources to update or supplement the information you provided or we collected automatically, such as when we use third party courier services and need to verify postal address information, or when you book the tickets of Shanghai Disneyland or hotels from third party travel providers, such service providers will transfer your personal information to us. When you sign up for brand membership via our flagship store on Tmall, Tmall may share your Taobao ID, mobile number and other personal information with us, and when you shop at our flagship store on Tmall, Tmall may share with us your personal information to the extent necessary for fulfilling transaction purposes. We may use your personal information to provide you with services, including exclusive customer service, exclusive products and other special services, or to introduce our new products, services and activities to you. If you sign up for the membership as mentioned above, we may send you the latest news about Shanghai Disney Resort and our Tmall flagship store through channels including SMS, Ali Wangwang, exclusive customer service and Qingdian message; or when you shop or participate in other activities (such as luck draw or check-in activities) at our Tmall flagship store, Tmall may share your de-identified transaction information with us for data statistics and analysis and research of purchase preferences and trends, to help us improve our service, and to provide you with personalized content and services on Tmall platform. Applicable laws may require that you authorize the third party to share your information with us before we can acquire it.

Ad-hoc activities and other scenarios: To invite you to our ad-hoc activities or offer you specific services, we may collect and process personal information from and about you based on your consent or any other legal basis for the personal information processing. For example, if you choose to participate in our ad-hoc activities (such as lucky draw), we will collect necessary personal information relevant to such activities from you, for example, your name, email address, mobile number, mailing address and/or your children’s information. The specific types of personal information to be collected will depend on the specific requirement for such activities or services.

The personal information that you provide about others: This privacy policy also applies to personal information you provide to us about third parties (for example, the personal information provided when you help others booking tickets). To the extent the information you provide contains personal information about others, you represent and warrant that you have informed relevant personal information subjects of this privacy policy and that you have received legal authorization from each subject.

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